i always get so excited when i discover a new independent designer. such was the case when i received a very lovely email from claire, the french designer behind heinui. her latest collection, titled “paper moon” is made up of exactly the types of clothes i want to be wearing right now. of the collection, the designer says:

this collection was inspired by vintage pinups pictures and old hollywood glamour. the looks are very feminine, simple and effortless, casual yet quietly sophisticated in a way.

sounds just about perfect, don’t you think? i especially love the way her designs are conscious of a woman’s body while still maintaining a relaxed ease about them; the types of clothes you know you can be comfortable in all day long. of course, i love her little rompers and casual shirt dresses, and even though i’ve never been huge on wrap dresses, that pretty number up top is making me completely rethink my stance! and can we talk about that amazing blue watercolor print? so good!

photos courtesy of heinui.