eco-conscious clothing company reformation hasn’t really been on my radar much. i’d heard of the brand before, but they really didn’t grab my attention until today when they launched their latest aptly (or amply?) titled collection, i’m up here, featuring summer styles made specifically with busty ladies in mind. the collection is designed so that you can conceal a bra, and has more generous proportions along the bust line to accommodate women who wear a c-cup or higher. while i have my doubts about a few of these pieces working for my well above a c-cup body, i do appreciate the concept behind the designs. i don’t know how many times i’ve tried on a dress only to discover that i need to size up just so that the bust will fit, leaving the waist, hips, and everything else just a little bit too big for my frame. i know it’s kind of a niche issue, but hey, unless you’re a fit model, you probably have fit issues of your own.
while not every style is quite up my alley and some of the pieces still require a strapless bra (which isn’t very easy if you’re over a dd), there are some promising looks in the bunch. now that i’m living in such a warm climate, i really do appreciate the odd strategic cut out if i can still conceal my bra. and i’m not always totally opposed to showing a bit of skin if it means i’m not revealing way more than i bargained for. and of course, i always appreciate a company that focuses on eco-friendly and sustainable practices. so bravo to reformation for capturing a new market! i’ll be keeping an eye out from now on.
see the complete collection here.
photos of ashley smith for reformation.
today i’m excited to share the lookbook for the newly launched label bon george. this los angeles-based collection was created with a simple philosophy: keep it conscious. all of the pieces are inspired by vintage in classic, wearable designs, always with sustainability in mind.
our american-handcrafted garments are designed, sourced, and assembled locally in los angeles and are brought to life using salvaged vintage textiles and trims. all of our pieces are limited-edition which means you get your hands on a unique piece that you can get excited about.
the first round of limited-edition pieces are perfect for spring. they’re beautiful, wearable, and very affordably priced. all things that i can definitely get behind and a brand that i will be watching.
images courtesy of bon george.
every once in a while, i wonder to myself, whatever happened to built by wendy? that iconic new york label by designer wendy mullin so popular in the ’90s and early 2000s. i was even perusing her site not long ago to see if she had released a new collection. so when a newsletter landed in my inbox this morning announcing her new line, soft rock, i got super excited! according to the mailer, the collection answers the question, “what would clothing look like if it were easy listening music?” chuckle chuckle. it sounds silly, but the concept is right down my alley these days. “a seasonless, stock collection with clean, modern pieces for a more simplified approach to dressing… an alternative to giving up and wearing sweatpants all day.” these words, they resonate with me, haha.
most of the pieces are constructed out of a breezy cotton gauze. a classic collection of easy dresses and separates in basic colors that could easily make up an entire, simplified wardrobe. a wardrobe that i would be very happy to wear all summer long!
photos courtesy of soft rock.
i always get so excited when i discover a new independent designer. such was the case when i received a very lovely email from claire, the french designer behind heinui. her latest collection, titled “paper moon” is made up of exactly the types of clothes i want to be wearing right now. of the collection, the designer says:
this collection was inspired by vintage pinups pictures and old hollywood glamour. the looks are very feminine, simple and effortless, casual yet quietly sophisticated in a way.
sounds just about perfect, don’t you think? i especially love the way her designs are conscious of a woman’s body while still maintaining a relaxed ease about them; the types of clothes you know you can be comfortable in all day long. of course, i love her little rompers and casual shirt dresses, and even though i’ve never been huge on wrap dresses, that pretty number up top is making me completely rethink my stance! and can we talk about that amazing blue watercolor print? so good!
photos courtesy of heinui.