today i am excited to announce the release of the new swedish hasbeens fall 2012 collection. i can’t believe it was last fall when they contacted me and asked if i’d like to style a few looks for fall 2012! i think the hardest part was keeping it a secret all these months because i was so pleased with how they turned out! the pictures were shot by my talented friend, diane vo, and edited by me. and the whole thing would not have been possible without the help of my partner, brendan, who carted us around northern california in the middle of a rainstorm chasing after clear patches in the sky and holding an umbrella over diane’s head as she snapped my photos. i love how you can’t tell from the pictures that it was absolutely one of the most dreary and rainy days, but it was still a pleasure to get to enjoy the lush scenery while shooting these looks.
the inspiration for the collection was outdoor life in the ’40s and ’50s. postwar times when women hiked up their skirts and set out to explore the world around them. it was a lot of fun doing research to see what types of clothes women wore while hiking before the onset of r.e.i. and gortex fabric. not every look is an exact depiction of the outfits i found, but it really isn’t far off! women would pull on men’s sweaters and button-up shirts and pair them with skirts or jeans, and the shoes were hardly practical! of course, the swedish hasbeens fall collection is only inspired by said styles and is much more appropriate for trekking around the office than on hillsides, but it was still fun to show the shoes in the natural setting that inspired them.