calivintage for swedish hasbeens fall 2012

calivintage for swedish hasbeens fall 2012

today i am excited to announce the release of the new swedish hasbeens fall 2012 collection. i can’t believe it was last fall when they contacted me and asked if i’d like to style a few looks for fall 2012! i think the hardest part was keeping it a secret all these months because i was so pleased with how they turned out! the pictures were shot by my talented friend, diane vo, and edited by me. and the whole thing would not have been possible without the help of my partner, brendan, who carted us around northern california in the middle of a rainstorm chasing after clear patches in the sky and holding an umbrella over diane’s head as she snapped my photos. i love how you can’t tell from the pictures that it was absolutely one of the most dreary and rainy days, but it was still a pleasure to get to enjoy the lush scenery while shooting these looks.

the inspiration for the collection was outdoor life in the ’40s and ’50s. postwar times when women hiked up their skirts and set out to explore the world around them. it was a lot of fun doing research to see what types of clothes women wore while hiking before the onset of r.e.i. and gortex fabric. not every look is an exact depiction of the outfits i found, but it really isn’t far off! women would pull on men’s sweaters and button-up shirts and pair them with skirts or jeans, and the shoes were hardly practical! of course, the swedish hasbeens fall collection is only inspired by said styles and is much more appropriate for trekking around the office than on hillsides, but it was still fun to show the shoes in the natural setting that inspired them.

calivintage for swedish hasbeens fall 2012
wearing the swedish hasbeens envelope bag and chunky loafer with a madewell sweater and marc by marc jacobs skirt.

calivintage for swedish hasbeens fall 2012
calivintage for swedish hasbeens fall 2012
calivintage for swedish hasbeens fall 2012
calivintage for swedish hasbeens fall 2012
wearing the swedish hasbeens forest pump with a nadinoo blouse, american apparel pants, and family affairs jacket

calivintage for swedish hasbeens fall 2012
calivintage for swedish hasbeens fall 2012
wearing the swedish hasbeens bird watchers bag and shoes (coming soon) with a vintage liberty print blouse, nadinoo pinafore, and j.crew tights

calivintage for swedish hasbeens fall 2012
calivintage for swedish hasbeens fall 2012
calivintage for swedish hasbeens fall 2012
wearing the swedish hasbeens highwater boots with an opening ceremony x deyrolle fox print blouse, dear creatures pinafore, tabio tights, and vintage brooch

calivintage for swedish hasbeens fall 2012

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48 Comments

  1. each outfit is more adorable than the last! i love the concept for the shoot. and all those hasbeens are perfect for fall. also, i dig your hair with the curl in it!

  2. I just saw images like this of pilgrimages of people leaving the city of chicago to the what’s now”suburbs” in the 1930s-40s at my local historical museum not too long ago. These are dead on! The image of you wearing the hat and the american apparel trousers…C’EST MAGNIFIQUE!! I loooove this editorial, who shot this??

    1. my friend diane vo shot the photos and i edited them. with lots of help from my bf. and i’m glad that the inspiration came across in the outfits. i don’t just happen to have a bunch of stuff that replicates those types of looks, but i definitely sifted through a lot of vintage photos to try and get a sense of how it might translate, so i’m happy it worked!!!

  3. the light and atmosphere in these is absolutely gorgeous! stormy weather lends such beauty to photos- I’m glad you were so lucky! and as usual all your jumpers are k.i.l.l.i.n.g. me.

  4. This is so incredible, these photos are absolutely dreamy! I am insanely jealous, Swedish hasbeens are absolutely beautiful, your outfits are perfect for them. Also, these photos make me think of Scotland (especially the last one), hard to think they were shot in California! Just a little tempted to visit now…

  5. These photos are just in time for Fall – I am totally loving your nadinoo pinafore outfit with the tights. So cool that you collab’d with Swedish Hasbeens – congrats!

  6. BEAUTIFUL pictures! My gosh…not only are the clothes so pretty and spot on, but you look so pretty in them as well. This definitely reminds me of the 40s. I love fashion inspired by the 40s and 50s, so these looks are right up my alley. I need that pinafore and the bird print blouse :)

    xoxo

    Azi

  7. YeaH girl! I saw a few of these at a Swedish hasbeens store when I was in Stockholm!! (where I almost dropped like 1800 Swedish krowns on some qt boots but thought I better wait til back in the USA) didn realize they were brand spankin new. Love the styling and Diane is a baller photog! Miss ya xoxo

  8. Gorgeous photos! I’m a Northern Californian and the feel of a “winter” here was captured wonderfully. I must say, though, I think you mean Dodie Smith, not Beatrix Potter. Cheers!

  9. These photos are amazing! You definitely have the modeling poses down by now. I’m sure the personal style blogging has helped with that! You are adorable, and the collection is great! A wonderful partnership. Thanks for sharing the images!

  10. Ah, be still my heart! It was you who introduced me to Swedish Hasbeens a year ago– before that, I had never heard of them. But is seems like they have such great styles and are very well-made. I might just have to save my pennies for a pair of these!

  11. Such lovely, lovely pictures! My gawdddd! Such awesome and detail oriented styling went into these looks. Love the retro outdoors vibe. Very well done!

  12. The first photo is really, really beautiful. Wavy hair suits you.
    And you’ve sold me on the shoes! I will be saving up for a pair soon. ;)

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