calivintage for swedish hasbeens fall 2012

calivintage for swedish hasbeens fall 2012

today i am excited to announce the release of the new swedish hasbeens fall 2012 collection. i can’t believe it was last fall when they contacted me and asked if i’d like to style a few looks for fall 2012! i think the hardest part was keeping it a secret all these months because i was so pleased with how they turned out! the pictures were shot by my talented friend, diane vo, and edited by me. and the whole thing would not have been possible without the help of my partner, brendan, who carted us around northern california in the middle of a rainstorm chasing after clear patches in the sky and holding an umbrella over diane’s head as she snapped my photos. i love how you can’t tell from the pictures that it was absolutely one of the most dreary and rainy days, but it was still a pleasure to get to enjoy the lush scenery while shooting these looks.

the inspiration for the collection was outdoor life in the ’40s and ’50s. postwar times when women hiked up their skirts and set out to explore the world around them. it was a lot of fun doing research to see what types of clothes women wore while hiking before the onset of r.e.i. and gortex fabric. not every look is an exact depiction of the outfits i found, but it really isn’t far off! women would pull on men’s sweaters and button-up shirts and pair them with skirts or jeans, and the shoes were hardly practical! of course, the swedish hasbeens fall collection is only inspired by said styles and is much more appropriate for trekking around the office than on hillsides, but it was still fun to show the shoes in the natural setting that inspired them.

calivintage for swedish hasbeens fall 2012
wearing the swedish hasbeens envelope bag and chunky loafer with a madewell sweater and marc by marc jacobs skirt.

calivintage for swedish hasbeens fall 2012
calivintage for swedish hasbeens fall 2012
calivintage for swedish hasbeens fall 2012
calivintage for swedish hasbeens fall 2012
wearing the swedish hasbeens forest pump with a nadinoo blouse, american apparel pants, and family affairs jacket

calivintage for swedish hasbeens fall 2012
calivintage for swedish hasbeens fall 2012
wearing the swedish hasbeens bird watchers bag and shoes (coming soon) with a vintage liberty print blouse, nadinoo pinafore, and j.crew tights

calivintage for swedish hasbeens fall 2012
calivintage for swedish hasbeens fall 2012
calivintage for swedish hasbeens fall 2012
wearing the swedish hasbeens highwater boots with an opening ceremony x deyrolle fox print blouse, dear creatures pinafore, tabio tights, and vintage brooch

calivintage for swedish hasbeens fall 2012

48 Responses to calivintage for swedish hasbeens fall 2012

  1. melly September 27, 2012 at 9:27 am #

    the photos look great! so excited to read that you and Diane collaborated! I miss her presence on the internet – so good to see this :))

  2. melissa September 27, 2012 at 9:30 am #

    each outfit is more adorable than the last! i love the concept for the shoot. and all those hasbeens are perfect for fall. also, i dig your hair with the curl in it!

  3. Bianca September 27, 2012 at 9:35 am #

    I just saw images like this of pilgrimages of people leaving the city of chicago to the what’s now”suburbs” in the 1930s-40s at my local historical museum not too long ago. These are dead on! The image of you wearing the hat and the american apparel trousers…C’EST MAGNIFIQUE!! I loooove this editorial, who shot this??

    • erin (calivintage) September 27, 2012 at 9:43 am #

      my friend diane vo shot the photos and i edited them. with lots of help from my bf. and i’m glad that the inspiration came across in the outfits. i don’t just happen to have a bunch of stuff that replicates those types of looks, but i definitely sifted through a lot of vintage photos to try and get a sense of how it might translate, so i’m happy it worked!!!

  4. Lauren D September 27, 2012 at 9:42 am #

    Love the first and third looks~

  5. lizette vigo September 27, 2012 at 9:50 am #

    colors colors colors! love!

  6. kitsune-kun September 27, 2012 at 9:55 am #

    the light and atmosphere in these is absolutely gorgeous! stormy weather lends such beauty to photos- I’m glad you were so lucky! and as usual all your jumpers are k.i.l.l.i.n.g. me.

  7. Ron McQuade September 27, 2012 at 9:55 am #

    This is so incredible, these photos are absolutely dreamy! I am insanely jealous, Swedish hasbeens are absolutely beautiful, your outfits are perfect for them. Also, these photos make me think of Scotland (especially the last one), hard to think they were shot in California! Just a little tempted to visit now…

  8. giantLION September 27, 2012 at 10:03 am #

    cutie pie! ;)

  9. Jenn September 27, 2012 at 10:42 am #

    These photos are just in time for Fall – I am totally loving your nadinoo pinafore outfit with the tights. So cool that you collab’d with Swedish Hasbeens – congrats!

  10. Azu September 27, 2012 at 10:45 am #

    BEAUTIFUL pictures! My gosh…not only are the clothes so pretty and spot on, but you look so pretty in them as well. This definitely reminds me of the 40s. I love fashion inspired by the 40s and 50s, so these looks are right up my alley. I need that pinafore and the bird print blouse :)

    xoxo

    Azi

  11. Suzanne September 27, 2012 at 10:49 am #

    Beautiful shots. I think you captured the essence of the 40’s and 50’s.

    Bisous
    Suzanne

  12. vanesa September 27, 2012 at 10:57 am #

    Such gorgeous pictures! Love. :)

  13. mary September 27, 2012 at 11:01 am #

    really cool! I esp love all the pinafores and your hair looks super cute in these pics!

  14. maria September 27, 2012 at 12:08 pm #

    these photos are breathtaking erin! you seriously are perfect for these shoes!

  15. Hannah September 27, 2012 at 12:15 pm #

    YeaH girl! I saw a few of these at a Swedish hasbeens store when I was in Stockholm!! (where I almost dropped like 1800 Swedish krowns on some qt boots but thought I better wait til back in the USA) didn realize they were brand spankin new. Love the styling and Diane is a baller photog! Miss ya xoxo

  16. Kati September 27, 2012 at 12:22 pm #

    Gorgeous photos! I’m a Northern Californian and the feel of a “winter” here was captured wonderfully. I must say, though, I think you mean Dodie Smith, not Beatrix Potter. Cheers!

  17. Rita Laranja September 27, 2012 at 1:05 pm #

    you look gorgeous! and i’m in love with the shoes! :))

  18. Meghan September 27, 2012 at 1:36 pm #

    I can just picture the behind the scenes mayhem and shivering. the photos turned out amazingly perfect ♥ Meghan, The Flight of Fancy

  19. Christina September 27, 2012 at 2:49 pm #

    Swedish Hasbeens are so cute! Too expensive for my wallet unfortunately. These outfits are cute too- it’s cool you did so much research for this!

    Christina

  20. Jennifer September 27, 2012 at 4:00 pm #

    Erin, you did an amazing job of styling these pieces and these photos look amazing!

    xo Jennifer

  21. Leah September 27, 2012 at 4:37 pm #

    The second to last photo is SO incredible. Like a dream.

  22. Sushi September 27, 2012 at 4:58 pm #

    Lovely photos, you look gorgeous in all of them. Curly hair is so cute on you too! x Sushi

  23. babybirdillene September 27, 2012 at 6:19 pm #

    the mustard pinafore with the boots! eeeeeeek! so in love!

  24. emily September 27, 2012 at 11:18 pm #

    these are all so great!! my favorite being the first, and the one of just your legs and the clutch. so beautiful!!!

  25. Nadinoo September 28, 2012 at 1:12 am #

    Gosh this shoot is cosy Winter loveliness!

    So pleased to see a few of your Nadinoos made it in there :)

  26. fritha September 28, 2012 at 3:09 am #

    oh the last look with the boots is amazing! x

  27. daria September 28, 2012 at 4:01 am #

    oh wow, a match made in heaven! the pictures turned out just great and I love your outfits!

  28. Fabiola "Fab" September 28, 2012 at 4:32 am #

    I’m speechless, Erin! :) Love Love Love!

  29. Sam September 28, 2012 at 5:15 am #

    Oh wow! what an honor! I love Swedish hasbeens
    You’re beautiful like usual, amazing shoots..

  30. joy September 28, 2012 at 7:10 am #

    You look fantastic! This is so exciting.

  31. Chaucee September 28, 2012 at 9:03 am #

    These photos are amazing! You definitely have the modeling poses down by now. I’m sure the personal style blogging has helped with that! You are adorable, and the collection is great! A wonderful partnership. Thanks for sharing the images!

  32. Lauren Knight September 28, 2012 at 9:13 am #

    Ah, be still my heart! It was you who introduced me to Swedish Hasbeens a year ago– before that, I had never heard of them. But is seems like they have such great styles and are very well-made. I might just have to save my pennies for a pair of these!

  33. Story Tellers Vintage September 28, 2012 at 9:27 am #

    Loving those tan loafers! And your hair looks so cute slightly curled!

  34. iris September 28, 2012 at 10:17 am #

    congrats erin! I especially loved the “coming soon shoes”! hope they’ll be out very soon lol :-p

  35. Anna September 28, 2012 at 11:02 am #

    I found here through Nadinoo’s blog post. What beautiful photos! Oh my.

  36. fawn September 28, 2012 at 1:27 pm #

    Oh, man – I LOVE the last outfit. You have the best wardrobe.

  37. Melody September 29, 2012 at 4:00 pm #

    Those AA cords are really speaking to me! You piece your outfits way too swell.

  38. Dom September 29, 2012 at 4:08 pm #

    Such lovely, lovely pictures! My gawdddd! Such awesome and detail oriented styling went into these looks. Love the retro outdoors vibe. Very well done!

  39. aliya October 1, 2012 at 7:20 am #

    Those wine coloured pants are absolutely amazing!! Love it!

    x Aliya

  40. Jane October 1, 2012 at 11:53 am #

    favourite post yet.

  41. E. October 3, 2012 at 4:11 am #

    The first photo is really, really beautiful. Wavy hair suits you.
    And you’ve sold me on the shoes! I will be saving up for a pair soon. ;)

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