Archive | press

announcing refinery29 my stylist!

today i am very pleased to announce the launch of my stylist! i’ve teamed up with refinery29 + t.j. maxx for this brand new site, a one-stop destination for you to connect with the refinery29 editors and a team of bloggers on everything style and fashion-related. i’ll be sharing three posts per month on a range of topics, answering styling questions, and offering up local tips and recommendations, all of which can be found right from my profile. to kick off the launch, you can also swing by my introductory interview to peek at a few of my outfits, and then head on over to my very first article on (you guessed it) the return of the pinafore.

 

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hey south bay, come hang out with me at 7 for all mankind!

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if you live in the south bay, then you’re in luck! this thursday, i’ll be co-hosting a fun event at 7 for all mankind in santa clara alongside the fine folks at san francisco magazine. come hang out and sip cocktails with me and get a 20% discount on everything in the shop! there will be free gifts for the first 100 shoppers and fun times will be had by all. can’t wait to meet you!

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april foolin’

a couple of weeks back, i had the pleasure of filming a silly april fool’s video for modcloth. while part of my job description does include instagram strategy, i promise you, my days are not spent wandering around the office looking for cute photos. but i did think it would be fun to create a little mockumentary about my job at modcloth, and i have to admit i did kind of enjoy terrorizing my co-workers and poking fun at my silly fashion + tech industry world for a day.

alas, my salary is not dedicated to the sole purpose of finding the best instagram photos, though i now that i think of it, i did get approval to run around with our videographer (shout out to jon brown) all day shooting this video…

calivintage on modcloth

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styld.by calivintage for gap x tumblr x filter magazine

today i thought i’d share a little project i’m working on in collaboration with gap x tumblr x filter magazine! if you you’ve been following me on tumblr, then you may have seen my announcement that this thursday, i’ll be hosting an event at the gap san francisco flagship store to kick-off sxsw with a performance by local band geographer. if you’re interested in attending, you can rsvp to the free show right here.

and in honor of the occasion, gap asked me to style a few festival-ready looks for guys and girls. so i enlisted the help of my partner-in-crime and photographer, brendan as we went on an adventure in mt. diablo and snapped a few festival styles.



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bloglovin’ profiles!

bloglovin’ has been my blog reader of choice for pretty much as long as i’ve been blogging. i follow an obscene amount of blogs (close to 350!), so it’s nice to be able to browse through the day’s posts with a little thumbnail view to filter through and read my favorites. so i was pretty excited to learn that they’ve just launched new bloglovin’ profile pages! above is a little screenshot of my profile, which also gives you a peek at the blogs i currently follow along with the most recent posts i’ve loved.

they haven’t made the official announcement just yet, but they gave me this link so you guys can be among the first users to claim your own profiles!

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pop up shop tonight!

i am so excited to announce that tonight i’ll be selling a small collection of vintage at the la boutique special holiday edition, co-hosted by the bold italic. the opening party is tonight, december 6, at la boutique from 6 – 8pm, but if you can’t make it, the event will be going on through saturday, december 8. i’ve curated a small collection of ’60s and ’70s styles in a range of sizes and above is just a little peek at what’s in store. in addition to my vintage pieces, there will also be a number of vendors including vintage housewares, custom denim, letterpress design, and more. a perfect little holiday shop to buy gifts for yourself and others!

la boutique holiday edition
414 jackson st, san francisco
december 6 from 6 – 8pm

so if you’re in the bay area, stop by la boutique tonight for excellent shopping, fancy cocktails, and tasty treats!

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you’re invited!

hey bay area! i’m hosting a jewelry trunk show this wednesday evening at la boutique gallery in san francisco! come hang out, sip on wine, and try on some pretty jewels with me!

r.s.v.p.  with code “SF03” at beveltrunkshows.com (you’ll have to click-through a small presentation before you get to the sign-up page). and i hope to see you there!

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calivintage in freckled magazine!

i am very pleased to announce that there is a very lovely feature about calivintage in the summer 2012 issue of freckled magazine! there is a little interview with me starting on page 123, and there are plenty of other lovely photos and articles throughout, so you should definitely check it out!

 

 

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you’re invited to the bevel jewelry trunk show!

i am very excited to announce that next week, i’m hosting a jewelry trunk show at la boutique in san francisco! we’re celebrating the upcoming launch of Bevel, an online jewelry trunk show featuring independent designers. and we want to give you a sneak peek at some of the beautiful offerings that will be available on the site. i can’t tell you who the designers are just yet, but i can give you a little peek at some behind-the-scenes photos from their first photo shoot.

here are the details:
- if you’re located in the bay area, then you are cordially invited to attend the in-person preview event hosted by me at la boutique gallerie in san francisco on wednesday, november 7 from 6 – 8pm. come hang out, sip on wine, and try on some pretty jewels with me!

- in order to attend, you’ll need to sign-up by visiting Bevel right here. there will be a little intro, then you’ll be prompted to r.s.v.p. by entering your email address, zip code, and the access code: ”SF03

- every attendee will not only get to preview bevel’s first trunk show before it goes live, but you’ll also gain immediate access once the site launches, and receive a free gift (rumored to be an in-house designer for cynthia rowley)!!!





and if you’re just dying to see more of what’s coming, you can follow Bevel on facebook or twitter. hope to see you there!

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