my name is erin laura perez hagstrom and this is calivintage. i started this blog back in december of 2008 after i had been secretly photographing my outfits as a record of what i had worn each day. somewhere along the line, i discovered that there were communities of girls doing the exact same thing, sharing their outfit photos with one another on sites like wardrobe remix. so i mustered up the courage to start sharing my photos, hoping to connect with like-minded people who cared as much about getting dressed as me. i had no idea that anyone would see my blog, or that five years later, my little corner of the web would still be thriving.
my little line is that i’m a california girl with a love for everything vintage. i grew up in california, hunting for vintage treasures in thrift stores and vintage shops as a way to be creative on a limited budget. i’d watch old movies starring fabulous women like audrey hepburn and anna karina, then i’d go out to the thrift stores in search of pieces to recreate the looks. as a high school student, i discovered the world of fashion, scrolling through digital archives of collections from the likes of prada and marc jacobs. i didn’t study fashion in school, but i like to think that i got my education from all of those years studying old films, soaking up the collections, and examining vintage clothing from all eras.
this blog is a space where i can share my infatuation with clothes. it’s a space for me to experiment, to learn and grow as i explore the world of fashion. through the years, i can now add to my resume several seasons covering nyfw and numerous partnerships with some of my favorite brands including swedish hasbeens, gap, modcloth, ralph lauren, kork ease, lauren moffatt, t.j. maxx, diane von furstenburg and many more. and i have been featured in national publications like lucky, glamour, marie clare, and refinery29. what was once just a hobby has turned into a career, and i owe it all to this creative space.
for general inquiries or for sponsorship information, feel free to email me at firstname.lastname@example.org. please be aware that due to a high volume of emails and product review requests, i may not be able to respond to each and every request.
where are you from and where do you currently reside?
i was born and raised in california. to be more specific, i’m from a city in southern california called redlands. i moved to san francisco when i was 18 and lived there for almost five years before moving to oakland, which is right across the bay from sf. i spent about thirteen years in the bay area before just recently relocating to my current home in los angeles. i’m very proud of my heritage as a mexican american, and you can see some of the posts i’ve written about my family here.
what kind of camera do you use? who takes your pictures?
i use a canon 5d mark ii with a 50mm f1.4 lens. (as a note: the 5d is a full frame camera, so if you are looking for a comparable lens but don’t have a full frame camera then i would suggest you get a 35mm lens to achieve a similar effect.) i shoot all of the coverage seen on the blog including street style photography and fashion week coverage. when you see a photo of me, it’s usually snapped by my very patient partner brendan.
where do you get your hair cut?
i get my hair cut by shannon dean at refuge salon in echo park. my hair is not colored or treated and it’s thick and straight. i wash and condition it with bumble and bumble shampoos and conditioners, blow-dry it with no particular technique, and then add styling product. depending on the look i want, i’ll use sumotech, texture, surf spray, or some combination of those products. to see a video of my hair routine, click here.
what are your tattoos? do you have better photos of them?
i have a tattoo of a bear hugging the state of california on my left calf and i have a series of illustrations across the back of both of my arms. i wrote a post about them here.
what is your height/weight/measurements?
this might seem like a weird question to be answering, but i know how helpful it can be if you are wondering how certain items of clothing might fit you. i know i always appreciate being able to see how clothes look on other girls with a similar build, so here it is: i’m 5’5” and generally wear a size 6 dress, size 4 pants, size 32ddd bra, and size 8 shoes. feel free to email me about sizing on any of the items i wear.
can you explain the sponsorship situation on your blog?
you’ll notice that along the right sidebar of my blog, i have a handful of banner advertisements that have been paid for by sponsors of my blog. i began accepting sponsorships as a way to offset some of the costs of maintaining this blog, and as a girl who loves fashion, it’s opened-up very exciting opportunities to partner with brands that i’ve long admired. through these relationships, i’ve been able to break into the fashion industry which has been a dream come true. freebies are nice perk, and paid advertising certainly helps pay the bills, but that’s never been the guiding force behind this blog.
i see that some of your clothes are “courtesy of.” does this mean you were paid to wear them, and if so, do you feel that this compromises the integrity of your blog?
due to ftc regulations, bloggers are required to disclose when they are given items as payment for blog posts. while i don’t accept articles of clothing as payment for posts, some of the items i wear have been gifted by sponsors or brands, and i make it a point to be completely transparent when this is the case. i do my best to maintain integrity by only wearing items of clothing that i truly love, and always pick every item i wear, even if it was gifted.
i have a business and would like to be a sponsor.
you can read all of the details about sponsorship and send me an email at email@example.com.
i want to use some of the content on your blog or feature you on my blog/site.
thank you! please note that all of the content on this blog is my own intellectual property unless otherwise stated. i simply ask that if you share any of my content or photos, please provide proper credit including a hyperlink back to my site. and please do not use my photos for marketing purposes without express written consent. if you’d like to arrange for an interview, you can contact me at firstname.lastname@example.org.