mona fall 2013

just in time for halloween, mona has released her fall 2013 collection, inspired by the perfect combination of creepy and cute. titled “glowing in the dark,” designer moriah said,

“i looked for the meeting point of tim burtons’ corpse bride, beetle juice, and sweeney todd with mona’s cute collars and feminine silhouettes. i wanted to create a horror fantasy fairy tale sort of scene and to take the mona customer on a new adventure with an edgier look and feel.”

and she certainly achieved her goal with a sinister yet sweet collection of cute pinafores and collared dresses in dark prints with cool details. and while the lookbook and inspiration may be a bit darker than her usual selection, each individual piece is still just as diverse and can easily be styled a number of different ways throughout fall and beyond.

photos courtesy of mona










9 comments

  1. She freakin’ nailed the look she was trying to achieve. Holy shit, did she nail it. The looks are so romantically dark and dreary. I’m in total love.

    xo Ashley

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