lauren moffatt fall 2012 presentation


as you know, i’ve been a huge fan of lauren moffatt for some time. and while i’ve been lucky enough to visit her studio to preview her collections a few times, i’ve always wished she would have a proper presentation! so you can imagine my delight yesterday when she shared her fall 2012 collection in two little class rooms at an old abandoned school. i snapped a few photos and shared them on the modcloth blog today, but i got so many that i just had to share the rest of them here!

“lauren moffatt’s fall 2012 collection is inspired by the innocent and classically undone style of a schoolgirl. the collection, with its timeless color palate and buttoned up silhouettes is effortlessly chic with just a tough of mischievousness that lurks behind every schoolgirl’s peter pan collar and pleated skirt.”

as with all of her collections, it was all about the details! my lens isn’t the best at capturing super close-up shots, but hopefully you can still spot some of the intricate lace, textured fabrics, and pretty silk prints in addition to interesting necklines and unexpected cut-outs all expertly styled by martha violante.

please note that all of these photos were taken by me. please only repost with proper credits!



57 Responses to lauren moffatt fall 2012 presentation

  1. Ashley February 9, 2012 at 7:05 am #

    Lovely pictures! And – ! – to I spy blouses that button up the back?! My favorite!

  2. hannah February 9, 2012 at 7:19 am #

    Hehe, I want the “LM” top.
    Beautifully captured, Erin! xx

  3. Chaucee February 9, 2012 at 7:27 am #

    These photos are STUNNING! I thought at first they were the real campaign. Nice work!

  4. garconniere February 9, 2012 at 8:01 am #

    great photos! i love the lady in the mustard pants the most, what awesome style. fantastic dresses too!

    and i kind of hate to say this, but i kind of want to be reassured i’m not alone in thinking it? so i’ll say it: does anyone else get a slightly porny feel from the shot of the model sitting on the desk? it could be just because she looks a lot like sasha grey to me, or because the “bad student” is such a horrible porn cliche… but mostly it made me laugh.

  5. nataliya February 9, 2012 at 8:03 am #

    oh my god i love the prints and the yellow!!!!! in my dreams everyone dresses just like this!!! so in love! genius the way the collection was presented too!


  6. Kristin February 9, 2012 at 8:27 am #

    Love Lauren Moffatt! These pictures are fantastic too. What a lucky lady you are ;)

  7. Kayla February 9, 2012 at 8:28 am #

    Such a lovely collection. I have been dying to see this collection ever since I saw bits of it on Instagram! It did not disappoint! The details are so stunning and I love the blouse that buttons up the back. This collection is amazing! Great photos! Thanks for sharing!

  8. Kristi McMurry February 9, 2012 at 9:13 am #

    What an incredible collection! I can’t get over those prints. I love the presentation, and since I don’t really have access to these kinds of these, I really appreciate being able to see pictures. Thanks so much!

  9. Sabrina February 9, 2012 at 9:22 am #

    Wow this collection is great!I love it!Nice post. I wish my school unifrom would be so cute!!!!

  10. Courtney February 9, 2012 at 9:43 am #

    I love Lauren Moffatt! And Dear Creatures. Are you sure we aren’t related?

  11. Eunice February 9, 2012 at 10:00 am #

    absolutely amazing…. i cannot get over it. thank you for sharing. I LOVE IT. did i mention how amazing it is?
    i love the prints, but i especially am in love with that white dress… it is so beautiful.

  12. Gwyneth February 9, 2012 at 10:09 am #

    I really like the way you’ve photographed this. It’s such a pretty collection, and you’ve definitely captured that! Thanks for posting!

  13. TaNeesha February 9, 2012 at 10:13 am #

    Wow, this collection is on point! I love it. So many pieces! Thanks for taking us “there”.

  14. Shannon February 9, 2012 at 10:45 am #

    What a beautiful collection and such fun pictures. I love that first dress.

  15. martina February 9, 2012 at 11:14 am #

    love love love it! i have a question and maybe you can help me out: i’m going to NY this Saturday and I would like to buy some of lauren moffatt’s beautiful clothes. Have you any idea where I can get them in NY? I would very appreciate your help – thanks!!

  16. Lady Moriarty February 9, 2012 at 11:49 am #

    I love the idea, very original and the dresses, those prints : it’s fantastic ! Love the funny coat too

    See U !

  17. Shelly George February 9, 2012 at 12:33 pm #

    Awesome pictures! I also attended this event love the whole concept!

  18. Natasha Fatah February 9, 2012 at 12:33 pm #

    I have loved Lauren Moffat’s stuff for a while, I just wish it was a wee bit more affordable for the average fashion lover. ;) Gorgeous collection.


  19. Natali February 9, 2012 at 1:59 pm #

    Such a great collection and lovely shots.

  20. Berty Morales February 9, 2012 at 2:10 pm #

    These pieces are beautiful and I love how they put this collection together. Thanks for sharing.

  21. Fran February 9, 2012 at 3:13 pm #

    I love this collection, and the styling is simply gorgeous!

  22. monkeyshines February 9, 2012 at 5:18 pm #



  23. olivia February 9, 2012 at 6:41 pm #

    whoa, super weird, that gorgeous arrow print is nearly identical to the one on a vintage blouse i just put in my etsy shop!

  24. Cortnie February 9, 2012 at 8:22 pm #

    I’m in love – especially with the dresses.

    Your photos are perfect!

  25. Hannah @ Sparrow+ Spark! February 10, 2012 at 12:19 am #

    Oh wow, totally gorgeous. Amazing photography!

  26. Jo - Lost in the Haze: Fashion Blog February 10, 2012 at 12:36 am #

    Ohh, I truly love each and every outfit! <3 And what a wonderful way to display all of the garments! I love it!

    Lost in the Haze: Fashion Blog

  27. Rosie February 10, 2012 at 6:08 am #

    Oh wow, another great FW post. Lauren Moffatt is another one of my fave designers. What an amazing presentation, amazing clothes, and lovely photos!

  28. Aliya February 10, 2012 at 7:32 am #

    What an amazing collection of pictures!! Love the outfits and the whole concept! You’re an amazing photographer!

    x Aliya

  29. Alice February 10, 2012 at 1:58 pm #

    I love this, the clothes, your pictures, the school set-up… I would wear everything, geeky and girly and childish :D

  30. Angela February 10, 2012 at 2:52 pm #

    Wow! Love the clothes and the idea, makes me want to be back in school!

  31. Sara February 10, 2012 at 8:54 pm #

    Amazing! But now I hate my arms….

    *runs to go stare at cheesecake in the fridge*

  32. ana b February 10, 2012 at 9:32 pm #

    Bliss! What great styling and concept. Gives me great inspiration for engagement shoot styling ideas.

  33. Cosette Harper February 11, 2012 at 12:12 pm #

    The clothes for this photo shoot are perfect for the back-to-school theme. Love it!

  34. Jes February 11, 2012 at 2:52 pm #

    Ohh I love the coats so much!!

  35. Alma February 11, 2012 at 6:25 pm #

    Absolutely stunning photographs! And beautiful presentation as well! This is one of my favorite posts yet!

  36. Romina C February 12, 2012 at 3:44 am #

    Your pictures are well done. What camera and lens are you using? I’m curious to know. The collection is very feminine and woman like, highlighting the waist. I really love it.

    x Romi

  37. Sarah February 12, 2012 at 5:45 am #

    Great post!

  38. zaneta February 12, 2012 at 2:56 pm #

    Love the concept.

    Love the natural look make up on all the models. Clothes fall on their bodies oh so nicely.lf I could I would buy these pieces for myself. Definitely wearable, if that is a word?

    Love from London.

  39. Stacey, SlambtheJam February 21, 2012 at 8:31 pm #

    I am in love with these pictures! These are beautiful, I love your emphasis on focus, some of the angles are really awesome. This collection is perfect as well. I loved these so much I reposted a few of these on my blog, hope you don’t mind!

  40. misha lulu February 25, 2012 at 9:25 pm #

    So nice!

  41. Britney July 6, 2012 at 3:15 am #

    Erin! Those are absolutely amazing!! So beautiful!!
    -Britney of Lemonwood and Honey

  42. Cate February 16, 2013 at 6:47 am #

    super nice!
    do you know where I can get the suede lace up boots?!


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