april foolin’

a couple of weeks back, i had the pleasure of filming a silly april fool’s video for modcloth. while part of my job description does include instagram strategy, i promise you, my days are not spent wandering around the office looking for cute photos. but i did think it would be fun to create a little mockumentary about my job at modcloth, and i have to admit i did kind of enjoy terrorizing my co-workers and poking fun at my silly fashion + tech industry world for a day.

alas, my salary is not dedicated to the sole purpose of finding the best instagram photos, though now that i think of it, i did get approval to run around with our videographer (shout out to jon brown) all day shooting this video…

calivintage on modcloth

24 Responses to april foolin’

  1. Sierra April 1, 2013 at 5:19 pm #

    “If you didn’t Instagram it, did it really happen?”

    I love everything about this video.

  2. sami April 1, 2013 at 6:31 pm #

    how cute is this spoof? i love the way you arrange your coffee & sunglasses- so many people instagram their drinks, which are hardly even that tasty! ha!


  3. Raquel April 1, 2013 at 6:39 pm #


  4. Katie-Louise Ford April 1, 2013 at 6:41 pm #

    Hahaha I love you Erin <3

  5. megannielsen April 1, 2013 at 6:51 pm #

    Heheheh Erin that was completely awesome. LOVED It!
    “if you didn’t instagram it did it really happen?!” truer scarier words have never been spoken :)
    Just the best honey – awesome work :)

  6. joy April 1, 2013 at 7:57 pm #

    haha this is freaking awesome

  7. Jenn April 1, 2013 at 8:57 pm #

    YOU ARE ADORABLE! And funny, too :)

  8. Sarah Kyle (Lady Go Lightly) April 1, 2013 at 11:10 pm #

    This is hilarious. I love it. You rock.

  9. pigsy April 1, 2013 at 11:16 pm #

    LOL SO CUTE & adorable! hahahahha

  10. Tilly April 1, 2013 at 11:22 pm #

    Awesome video. Doesn’t part of you kinda wish it was your job?! Just a little? I do!

    • erin (calivintage) April 1, 2013 at 11:35 pm #

      haha oh yes, i would not mind if that was all i had to do every day!

  11. Rosie Savage April 2, 2013 at 2:47 am #

    Haha that’s brilliant!
    “If you didn’t Instagram it… did it really happen?” :’)

    Rosie x

  12. Fran April 2, 2013 at 2:57 am #

    I may have snorted tea up my nose while laughing at this Erin…

  13. jodi inkenbrandt April 2, 2013 at 6:47 am #

    hahaha! Best video ever.

  14. kitsune-kun April 2, 2013 at 9:32 am #

    ha! I actually LOL’d when you said ‘Ew’ about the girl’s nails. so good! hope christopher guest sees this!

  15. A Certain Vintage April 2, 2013 at 11:24 am #

    #hilarious I love you running around after the pigeon, cracked me up!

  16. Christina April 2, 2013 at 12:26 pm #

    Super funny…. but you forgot the macaroons!

    • erin (calivintage) April 2, 2013 at 2:06 pm #

      straight up, macarons were involved, but they didn’t make the final cut. we were recording shit like that for an entire day, but the video had to stay under a certain time limit.

      • Bike Pretty April 4, 2013 at 4:19 pm #

        Director’s cut, please.
        You’re so deadpan. That’s like some google-level April-foolery.

  17. Deana April 2, 2013 at 6:14 pm #

    haha i loved this!
    -Deana, from Birds&Oxfords

  18. joann, sidewalk chic April 3, 2013 at 2:22 am #

    This is amazing. I would watch a whole mockumentary about blogging and Instagram if it had this tone :)

  19. Sincerely Sammie April 3, 2013 at 9:23 am #

    This got me for a second…I was like, wow she takes her job very seriously – good for her! Then I realized it was a prank. Ha! Love that part where you tell that poor little dog that you can’t work with him (or her?). :D

  20. Avalonne Hall April 5, 2013 at 12:05 pm #

    Omg this was amazing, Erin! Was there a script? Because this was hilarious! Instagram is everything! :)

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