since adam was born, i’ve posted a few pictures of my emmaljunga pram on instagram. a lot of people have expressed some interest in it, so i thought i’d share a bit more about it. it’s vintage, so i always kind of awkwardly ramble on whenever people ask me where i got it. “oh, it’s vintage. it’s by this swedish company called emmaljunga. actually, i don’t know how to pronounce it. um… they’re kind of hard to find in the states. i found it on craigslist…? eh?”
then cue the eye rolls because i know that everything that just came out of my mouth totally sounded like something a very pretentious cartoon character would say. ok, i’m dramatizing. i usually have very nice, friendly conversations about it, even if some people think i look a little silly with it. i just always knew that i wanted one of these slick, european strollers. even before i knew i wanted to have kids, it wasn’t hard to conjure up some romantic fantasy of myself being that mother, the one who always seems to look so effortlessly pulled together while strolling down the sidewalk with her fashionable baby or whatever.
so when it came time to actually start looking for baby stuff, i knew that i would have some challenges resolving the idea i had in my head of all the cool stuff i wanted, and the reality of having a budget and not being able to just buy whatever fancy toys they sell in fantasyland. i would browse the aisles in the big box stores kinda cringing at the baby stuff in all of it’s bright plastic glory. yeah, i know it’s about the kid, but let’s be real: babies would be perfectly happy playing with trash all day if you let them. buying stuff for them is just as much about your own preferences as it is about the practicality of it. and yeah, i admit that i’m picky.
enter the emmaljunga. it’s a swedish brand that’s been family owned and operated since 1925, having the distinction of being the oldest pram manufacturer in europe. i looked into buying a new one, but i was disappointed to see that the modern styles had been updated and were a little too “sport utility” for me. that coupled with their rarity in the u.s. market and an astronomical price tag, and i knew it was going to be a hunt.
but who can resist the thrill of the hunt? i started scouring ebay, craigslist, and etsy several months before i was due. they don’t pop up often, and when they do, they’re usually not in the world’s best condition. the fabric might be faded or ripped in some tiny spot, or else there would be a pram with no seat attachment, blah blah. i even found the perfect one, only to have the seller, suddenly struck with nostalgia, pull out of our craigslist deal at the last second.
but after months of determined searching, i found her. i don’t know the year, but it’s a viking model if you’re interested in sleuthing around. she’s a beautiful navy blue buggy perched atop a shiny chrome chassis (with suspension for a smooth ride). when adam was a teensy little guy, i would gently lay him in the bassinet while he was napping and cautiously stroll him around the neighborhood. then once he was old enough to sit up, i detached the bassinet and replaced it with the equally pretty, upright and adjustable seat. i bought it from a woman who had pushed around two of her now-adult children in it, and kept it in pristine condition because it was a top-of-the-line purchase at the time. and now i, too, get to push him around in it feeling every bit the glamorous mother that i always wanted to be. at least until he starts to cry…